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UX Study Note 1: What is Website User Experience?

In the past, I had some bad online experience from some websites. For example, some website check-out process required too many steps that drive me crazy, and some websites had terrible designs that made me feel difficult to trust.

Then, I get interested in web user experience and want to research what kind of user experience will make people feel happy. Thus, I start learning User Experience for the Web from Open2Study.com. I would love to share my study notes and learning insight with you.

Key Study Notes From Course: 

1. Overall of User Experience (UX)

  • User experience is designing all aspects of a person’s experience with a product or service. 
  • User experience is influenced by disciplines such as:
    • Graphic Design
    • Psychology
    • Research
    • Anthropology
  • User Experience is all about end users, so about human behavior and how a user perceives
  • UX is underpinned by research, research being, researching what the user needs and how they’ll go about interacting with new products and services

2. Key Factors of Websites

  • Content-the actual information of the website
  • Tone/Language-tone of voice and language of the website
  • Usability-the ability for you to actually complete your task on the web
  • Branding-how the website makes you feel
  • Look+Feel
  • Images-visual elements and graphic design
  • Processes-the processes that you follow when trying to complete your task and the fact that the website tries to anticipate what you’re trying to do
My Learning Insight:

How do I evaluate the user experience of a shopping website?

When I visit a website, firstly I will see how the website look. Does it look attractive? Does it provide clear navigation? Does the image make me feel lovely?

Then, I will explore more details on the website.  Does the information easy to read and understand? Is that information useful and valuable? Does the information answer my question?

Next, I will choose the product. Does the product show clear information such as price, size, color, shipping etc? Does the website allow customers to write a review? What’s the review score?

At the end, I will process the checkout. Is the product easy to add to a cart? Does the website pop up some special promotion code for my check out? If I am a new customer,  can I check out without sign up a new account? How many steps take me to complete the transaction?

Most time, when a website provides multiple ways to sign up, I prefer to choose the easiest way to register such as using social media account to log in. When the check out process takes too long to complete, I am more likely to leave without finish the purchase.

Thus, when a website offers an easy and direct way to register, customers are more likely to become new users. When the checkout process only takes a few simple steps, customers are more willing to complete the transaction and get back to your site in the future.

Overall, a great user experience all about makes people feel simple, smart, and happy.

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