In the past, I had some bad online experience from some websites. For example, some website check-out process required too many steps that drive me crazy, and some websites had terrible designs that made me feel difficult to trust.
Then, I get interested in web user experience and want to research what kind of user experience will make people feel happy. Thus, I start learning User Experience for the Web from Open2Study.com. I would love to share my study notes and learning insight with you.
Key Study Notes From Course:
1. Overall of User Experience (UX)
- User experience is designing all aspects of a person’s experience with a product or service.
- User experience is influenced by disciplines such as:
- Graphic Design
- User Experience is all about end users, so about human behavior and how a user perceives
- UX is underpinned by research, research being, researching what the user needs and how they’ll go about interacting with new products and services
2. Key Factors of Websites
- Content-the actual information of the website
- Tone/Language-tone of voice and language of the website
- Usability-the ability for you to actually complete your task on the web
- Branding-how the website makes you feel
- Images-visual elements and graphic design
- Processes-the processes that you follow when trying to complete your task and the fact that the website tries to anticipate what you’re trying to do
My Learning Insight:
How do I evaluate the user experience of a shopping website?
When I visit a website, firstly I will see how the website look. Does it look attractive? Does it provide clear navigation? Does the image make me feel lovely?
Then, I will explore more details on the website. Does the information easy to read and understand? Is that information useful and valuable? Does the information answer my question?
Next, I will choose the product. Does the product show clear information such as price, size, color, shipping etc? Does the website allow customers to write a review? What’s the review score?
At the end, I will process the checkout. Is the product easy to add to a cart? Does the website pop up some special promotion code for my check out? If I am a new customer, can I check out without sign up a new account? How many steps take me to complete the transaction?
Most time, when a website provides multiple ways to sign up, I prefer to choose the easiest way to register such as using social media account to log in. When the check out process takes too long to complete, I am more likely to leave without finish the purchase.
Thus, when a website offers an easy and direct way to register, customers are more likely to become new users. When the checkout process only takes a few simple steps, customers are more willing to complete the transaction and get back to your site in the future.
Overall, a great user experience all about makes people feel simple, smart, and happy.