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UX Study Note 3: Three Phases of User Experience

If you are going to design a website, what are the key phases you need to go through? What we need to know and to prepare for each phase?


Key Study Notes from the Course:

Three main phases of User Experience for the Website Design:

  • Information design

It’s all about content, such as how they’re grouped together, or how the user will go about understanding the relationships between information.

  • Interaction design

It is how users actually access that piece of information such as click on buttons, scrolling, etc.

  • Visual design

It is where the interaction and information design are brought together to create a final look and feel for the website.

Information Design:

Information design relates to the words, the paragraphs, the headings that are used on that website, the button labels, the menus, and how the user navigates and access the information.

The key things you need to consider when you are doing information design:

  • Logical grouping the information 
  • How users think about the information and grouping
  • The flow of information
  • The goal being to help the user digest and find information easily

Things you need to do during information design period:

  • card sorting
  • information architecture validation
  • content mapping
  • content audit

Interaction Design:

Interaction fashion design is about deciding how the user interacts with the features and content you have on your website.

It’s about deciding the most appropriate interaction to use for that piece of content.

Techniques that you use for interaction design:

  • desktop research
  • brainstorming
  • collaboration
  • low and hi-fi fidelity prototype for wireframes (it’s crude, unsolved and all about just getting concepts down)

Visual Design:

Why you would conduct visual design:

  • bring the interaction and information design together
  • provide visual cues
  • mood/experiences
  • usability
  • sign off

Techniques:

  • conceptualization-to get a bit of direction
  • mood boards
  • style guide
  • pattern library-help developers understand the patterns

Learning Insight:

Does a great UX equal to Branding? 

Nowadays, almost every company has at least one website. It seems that providing a great user experience and creating a fantastic website design are the main branding processes.

Actually, a brand is more than just a symbol, or user experience, but it’s all about perception. A website of a company doesn’t create the brand for that company. The website really impacts how a user perceives that company or that brand moving forward.

The website visual images, voices, language and content do impact on a brand. Users will get a feel and first impression from those elements. However, those elements are just part of the branding. In order to let users love your brand, you also need to deliver great customer support, in-store experience, simple accessibility on your website, and etc.

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