品牌说

UX Study Note 4: Knowing Your Users

Why knowing your users is so important? What you need to know about your users? What research techniques you can use to understand your user?


Key Study Notes from the Course:

Some of the information you might want to know your users:

  • who they are (age, gender, income, etc)
  • what do they like or dislike
  • behaviors when they are engaged on your website
  • tasks that they perform
  • frequency (how often do they perform those tasks)
  • goals
  • experiences (happy, frustrated?)
  • things that you don’t want to include in your research

What you need to know about your users:

  • General information: gender, work, income, experience, task, frequency
  • Another really important thing you need to know about your users is their access requirements.
  • Source of information that would be able to give you some insight who your users are such as market research, third-party report, site visits, or speak with your users

Research Techniques:

  • Focus group-qualitative
  • Contextual inquiries (site visit)-qualitative
  • Web analytics-quantitative
  • Survey-quantitative
  • Personas-document format

Learning Insight:

The best time to understand the needs of the users is at the early end of the project. The earlier start, the better result. In addition, the most important thing you need to realize about UX process is that you need to observe your users. You need to observe them in context, in real life, performing a task that they perform.

Advertisements

发表评论

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / 更改 )

Twitter picture

You are commenting using your Twitter account. Log Out / 更改 )

Facebook photo

You are commenting using your Facebook account. Log Out / 更改 )

Google+ photo

You are commenting using your Google+ account. Log Out / 更改 )

Connecting to %s