In general, when clients want to create a digital campaign, they will firstly write a brief and send to an agency. Then, the agency will review the brief and start creating a campaign plan.
It is important that everyone (client, agency, advertiser) agrees with the campaign objectives and understands what the success metrics are for the campaign. At the end, the team should focus on the business results (sales, revenues) instead of traffic volumes (# of clicks, # of pageviews).
Key Notes from The Course:
I create six Power Point slides to show you the digital campaign planning process. The first slide shows the five steps of digital campaign planning process. Then, the next five slides cover the key points of each planning steps.
Note: For sellers, it is important to keep up-to-date with agency partners. They should always update the latest ad vehicle and new promotions.