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Google Ads For Beginners: Setting Your Daily Budget

Google allows us to set a daily budget instead of a monthly budget for our campaign. When we set a daily budget for our campaign, we are telling Google the maximum value we want to spend each day.

For example, if I set $100 as my daily budget, and I run the campaign for a whole month, in the end, Google will charge me about $3000. ($100 * 30days)

According to the Udemy course, we could spend on any given day up to double the daily budget. Using the above example, I could spend $200 on any given day, but I won’t spend $200 every day because it will be over my monthly budget. 

How to figure out your daily budget?

It is really a hard question. It depends on your campaign goals. How much profit do you need to earn? What ROAS (return on ads spend) do you need to generate for the campaign in order to be profitable? The course recommends setting $10 as a minimum daily budget spread across one or two keywords. 

After you set your daily budget, you will see the delivery method. The delivery method is the advanced setting, and it has two options: Standard & Accelerated.

For the standard option, you could optimize the delivery of ads and spend the budget evenly over time. In other words, your campaign will get the same amount of impressions, spread out throughout the day. 

For the accelerated option, you could not optimize the delivery of ads, and you will spend the budget more quickly. It is the best way to get true volume and product how much more impressions there are available for our keywords. 

If you want really to know how much could you spend, I recommend the accelerated option. By using this method, you could learn how different hours of the day perform differently, so you could adjust your budget or you could choose to switch a standard delivery option later on. Choosing accelerated to start monitor when your campaigns start getting less activity and then decide whether or not you want to adjust your budget based on the performance.

Unfortunately, Google has changed the setting. Starting Oct 7th, 2019, campaigns using accelerated delivery will switch to standard delivery.

It doesn’t mean you lose control of your campaign delivery strategy. You could analyze your historical performance report and find the time period when the campaign got a high conversion rate. Then, you could manually start your campaign at the peak time and pause the campaign during downtime. 

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